Content makes and breaks sites. The most incredible design won’t save poorly optimised content from a page two ranking and no amount of AdWords spending will improve your conversion rate if your audience finds you boring or uninspiring.
A strong copywriter on your team is a step in the right direction. An experienced content strategist, however, ensures that every page or piece of content contributes to the cause—pleasing the ranking algorithms and attracting, engaging, and converting your target audience.
Our content strategy and development team takes a whole-site approach to content, crafting data-driven strategies tailored specifically to the UK’s healthcare, wellness, and beauty sectors.
Taking the impact of every last on-page element into consideration, our copywriting team crafts informative and Google-optimised content that connects with audiences in a meaningful way.
How strong is your existing content? Is your messaging consistent and Google-friendly? Did your developer follow best practices for H-attributes and internal link anchor text? A content audit allows our content specialists to identify opportunities and refine your messaging for maximum impact.
A good content strategy looks at your website within the context of your business goals. It provides a coherent and cohesive long-term content action plan for site-wide updates, SEO content production for topical authority, and external marketing campaigns. A strong strategy enables targeted content production—without a strategy, you’re guessing every time.
Working with a well-defined and understood plan, our copywriters create a broad range of SEO webcopy, digital PR content, and social media posts that rank in Google and resonate with readers. Our copy is human, accurate, and targeted. We consider Google EEAT, technical best practices, and search intent for results that rank.
In many industries, defining good web content and copy is fairly simple—it ticks Google’s little boxes and attracts, informs, and converts audiences into clients.
While much of this translates accurately into the health, wellness, and lifestyle sectors, we believe that the exact definition of good content in these industries requires a bit more thought.
Products and services in the health and wellness industries are often complex and competitive, requiring skilled writers to bridge the gap between technical accuracy, audience understanding, and business needs.
Appreciating that your products may have a significant impact on your clients’ health and well-being, we produce well-researched and cited content that is accurate, nuanced, and Google EEAT-complaint.
We create content that makes it easy for your clients to make informed decisions.
Our team is friendly, approachable, and on standby to support your business with tailored SEO & digital marketing solutions.
It’s not a secret that companies around the world are experimenting with AI-generated copy on their websites. In a small number of cases, this is fine. In service-based industries that are heavily reliant on trust between the client and the service provider, e.g., the healthcare, wellness, and beauty industries, AI slop (as it’s humorously referred to in SEO) can signal a lack of professionalism, expertise, and credibility.
At Curelo Digital, we believe in well-researched and well-written original human content; content that is relatable, informative, and builds trust in your professional expertise. While we’ll admit to using AI-powered spelling and typo checkers, we take great care to ensure that each piece of content supports your business goals, rather than undermining them.
Why scatter your digital efforts? Curelo Digital brings your entire digital presence together — one partner, complete solutions, total coverage.
Dominate search results, attract high-value clients, and build brand recognition with industry-tailored and results-driven SEO solutions.
Connect with you audience on a deeper level with consistently high-quality, engaging, and relevant web- and digital marketing content.
Drive pre-qualified leads and instant traffic to your site with high-ROI, industry-specific Google Adwords campaigns in the health, wellness, and lifestyle sectors.
Turn more of your visitors into loyal clients with data-backed CRO. Define and refine funnels that optimises your users’ journeys, regardless of entry point.
Craft a compelling, recognisable, and distinct identity that resonates with your audience. Be more than seen—be known and be trusted.
Enjoy massive brand-exposure and boost credibility with high-value media placements in the UK’s biggest and most prestigious online and print publications.
Transform your lead-generating website into a powerful business tool that simplifies workflow, automates tedious tasks, and accelerates growth.
